Sponsorship ConsultingIQ understands that today’s marketers and particularly sponsorship managers are facing a challenging era. With the increase in media fragmentation, marketing accountability rising, economic down-turn and the importance for consumers to “touch” a brand, the utilisation of sponsorship as a driver for authentic content and credibility has never been more prevalent. IQ’s sponsorship consultancy team are fully equipped to help you maximise these opportunities and to build, structure and implement a successful program.Whether IQ is assisting you in conducting an audit, developing a strategy, building your administrative sponsorship templates or portfolio measurement, we can help deliver a distinctive, sustainable and substantial competitive advantage. We’ve worked with sponsors, rights holders and agencies of a broad cross section of industries, type and size, providing us with specialist insight knowledge and experience. If you would like to discuss your sponsorship needs further, please don’t hesitate to contact us. Current Clients: Surfing Australia Surfing Australia recently appointed IQ as their exclusive sponsorship sales agency. If you're interested in harnessing the power of the beach culture and lifestyle, touching an engaged and loyal audience as well as providing year-round exposure on Australian beaches, then please contact David Croft. Suncorp Rugby Sponsorship Suncorp has been a long supporter of rugby at all levels of the game. This is reflected in their extensive rugby sponsorship portfolio which includes elite sponsorship of the Wallabies as well as sponsorship of the Australian Rugby Football Schools Union (ARFSU) which includes naming rights to the Suncorp Australian School Boys Team. IQ has supported Suncorp since its inception with Rugby in 2003 and continues to be a strategic partner in the strategy, negotiation and activation of these properties. IQ’s consultancy is extensive and includes the following:
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