20 years with IQ. 50 plus
brand partnerships and
It is hard to believe that Giaan Rooney is a 20-year client of IQ. In her early days as an elite athlete and her transition to life after swimming, IQ has carefully navigated her brand evolution into media personality, business-woman and brand spokesperson. Giaan’s engaging intellect, warmth and professionalism has been a signifcant factor contributing to the consistent commercial success that has followed her from her days in and long out of the pool.
The IQ and Giaan partnership has many enduring highlights…. long term associations with Uncle Tobys and Telstra in Giaan’s swimming days; her ongoing 8-year involvement with CareSuper; filming TV ads in China for Evolution Health (Life-Space) and interviewing Usain Bolt in Jamaica for Optus. She is currently thrilled with the development of her athleisure brand with Harris Scarfe.
Her broadcast experience and versatility has yielded many outstanding contributions at multiple Commonwealth and Olympic Games. Giaan has also presented nightly weather in News and worked across morning breakfast TV, hosted reality, travel and sports programs, the Spring Racing Carnival and Australian Open Tennis.
IQ has been at the forefront of planning and directing Giaan’s career – media negotiations, sponsorship procurement, brand management, speaking presentations and diary management. Giaan is a perfect illustration of somebody who has stayed true to herself, maintained relevance and likeability and fostered long-standing relationships. IQ’s talent management offering has been extended to support and encourage Giaan on every level and maximise her commercial potential.