A reach and fan
engagement renewal

The Challenge

KFC had been a long term major partner of the NRL but the sponsorship wasn’t delivering the results the brand needed. With the upcoming renewal, we had an opportunity to consider other options in and outside of the NRL.

Our Task

To review and rethink KFC’s long term NRL partnership strategy and find ways to strengthen KFC’s brand presence and extend time in market

The Solution

IQ recommended to renew the NRL partnership but with a revised asset mix, catering for a peak and continuity strategy. KFC needed to invest differently whilst broadening engagement in NRL throughout the season. IQ helped to identify valued assets within the NRL and key moments that appealed to both light and heavy users to deliver a fully integrated reach strategy for KFC, providing 30 weeks of market coverage.

Our Services

Sponsorship Strategy for Brands

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Sponsorship Strategy and Sales for Rights Holders

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Talent Management

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Talent for Brands

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We’d love to partner with you

Contact the team at International Quarterback today.
12 Ross Street, Newstead QLD 4006

61 7 3638 9730