Relationship and tenure are key to
evolving a long-term partnership.

The Challenge

Negotiate the renewal of Suncorp’s marquee sponsorship property with the uncertainty around COVID-19, event scheduling and future broadcast arrangements. Suncorp’s twenty-five year plus naming rights has generated significant media value and awareness for the brand as well as become an important symbol of strength and community.

Our Task

IQ’s role was to protect the sponsor from competitive tension and provide insights through a broadcast lens on future value impacts to ensure a fair investment position for both parties and long-term ROI. IQ led an extensive market review of all Australian stadia including inventory and technology benchmarking to ensure the new agreement would deliver on objectives and media value expectations.

The Solution

Retained a strong and positive working relationship between both parties and all stakeholders whilst successfully completed a long term renewal (for the second time) providing our client with enhanced signage and branding opportunities along with an upgrade of current inventory and agreed performance metrics.

Our Services

Sponsorship Strategy for Brands

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Sponsorship Strategy and Sales for Rights Holders

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Talent Management

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Talent for Brands

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We’d love to partner with you

Contact the team at International Quarterback today.
12 Ross Street, Newstead QLD 4006

61 7 3638 9730