We can grow and strengthen
your commercial portfolio
with great partnering.
IQ works closely with rights holders to create and develop a meaningful and substantive long term sponsorship strategy that attracts new partnerships and retains and grows existing partners.
Through our network, experience and in-depth knowledge of the market we secure aligned brand partners for rights holders Australia-wide.
IQ’s rights holder services include:
- Audit, review and develop rights holder sponsorship framework including partner tiers, value proposition, investment level and asset register;
- Work with a rights holder to develop sales strategies in line with commercial targets;
- Develop a sponsorship sales pipeline with category specific targets based on market knowledge and an extensive network of senior marketers and decision makers;
- Create and enhance sales and proposal collateral;
- Provide advice and assistance in relation to the negotiation of (and proposed commercial terms to be contained within) any sponsorship arrangement; and
- Facilitate meetings with corporate and government bodies to help generate income for the rights holder.