SPONSORSHIP
STRATEGY AND
SALES FOR
RIGHTS HOLDERS

We can grow and strengthen
your commercial portfolio
with great partnering.

NETWORK,
EXPERIENCE,
SALES,
STRATEGIES

IQ works closely with rights holders to create and develop a meaningful and substantive long term sponsorship strategy that attracts new partnerships and retains and grows existing partners.

Through our network, experience and in-depth knowledge of the market we secure aligned brand partners for rights holders Australia-wide.

IQ has negotiated prominent naming rights partnerships across the national landscape

IQ’s rights holder services include:

Audit, review and develop rights holder sponsorship framework including partner tiers, value proposition, investment level and asset register;
Work with a rights holder to develop sales strategies in line with commercial targets;
Develop a sponsorship sales pipeline with category specific targets based on market knowledge and an extensive network of senior marketers and decision makers;
Create and enhance sales and proposal collateral;
Provide advice and assistance in relation to the negotiation of (and proposed commercial terms to be contained within) any sponsorship arrangement; and
Facilitate meetings with corporate and government bodies to help generate income for the rights holder.