SPONSORSHIP
STRATEGY FOR
BRANDS

We can align your
brand to partnerships
that increase your
reach and connect
with your audience.

BRAND,
ALIGNMENT,
COMMERCIALITY,
MARKET INTEL

At International Quarterback we can help you find
partnerships that deliver more for your brand.

Our in-depth knowledge of all sporting codes (from
grassroots to elite), combined with our strong understanding
of external market dynamics and commerciality, means we
are able to help you identify and create strong commercial
strategies with the right partners who can connect with your
audiences.

How we create partnerships that deliver more.

At IQ we pride ourselves on always creating partnerships that deliver access to purpose-built experiences, unique digital content, talent and ways to elevate your brand in key markets.

At IQ we:

Ensure sponsorship strategies support proof points and campaigns in distinct and engaging ways;
Match and leverage partnerships to elevate brands above their category, making them feel different and salient;
Use market intel to negotiate prices and terms for brands;
Strengthen brand portfolio strategy through lifecycle management and performance frameworks;
Counsel on industry knowledge, partner performance and market reputation management; and
Offer risk, governance and partner performance management.

IQ can also help you solve:

Where and how much should you invest?
What partnerships will be distinctive for your brand, elevate your brand narrative and identify with your customers?
Where are the growth opportunities across all codes?
Which codes are performing and what key audiences do they attract?
Can you obtain category exclusivity – does it exist, where is the white space?
What are the key branding assets that will provide consistent impact and value?
Where are the branding opportunities for retailing messaging and selling more products and services?
How will fans be consuming sport over the next '5 years?' where is the growth and opportunity across screens and digital channels?

IQ’s approach to insights, negotiations and acquisitions:

IQ collaborates with market leaders within the measurement and insights space to deliver strategic insights that complement our market knowledge. These critical insights combined with IQ’s years of experience brokering deals and negotiating on behalf of our clients, allows us to generate the optimal outcome for all parties; a fair deal for all.